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Jeff Kowalsky | Bloomberg | Getty ImagesA string of Google executives have changed their roles in the span of several months, in a shift that has sidelined many of company's remaining old guard. The changes encompass high-profile executives such as CFO Ruth Porat, YouTube CEO Susan Wojcicki, and employee No. Some say they have left their roles for a new challenge and others have left to seek opportunities in AI. While she'll still be in an advisory role at Google, she said, she wanted to "start a new chapter." Google's AI head, Jeff Dean, who's been at Google since 1999, became a chief scientist as part of the change.
Persons: Ruth Porat, Jeff Kowalsky, Susan Wojcicki, Urs Hölzle, Susan Wojcicki —, Sergey Brin, Larry Page, she'll, Robert Kyncl, David Lawee, Hölzle, Morgan Stanley, Porat, Courtenay Mencini, who've, it's, OpenAI, Sundar Pichai, Google execs, Prabhakar Raghavan, HJ Kim, Geoffrey Hinton, Demis, James Manyika, Jeff Dean, who's, It's Organizations: Inc, Michigan Central Station, Bloomberg, Getty, Google, YouTube, Warner Music Group, CapitalG, CNBC, New York Times, McKinsey, Google Research Locations: Detroit , Michigan, Silicon Valley
Its music ambitions could ruffle feathers at record labels and publishers — unless it pays out. TikTok's app regularly sparks trends that help songs go viral, making it a favorite of marketers at major labels and independents. TikTok works closely with record labels and artists on promotional efforts like livestreamed concerts, in-person performances, and private listening parties with TikTok stars. Spotify has maintained a tenuous relationship with the labels over the years as it's sought to balance profit margins while splitting revenue with artists, labels, and publishers. Still, even as record labels and publishers push TikTok to pay more to music rights holders, they're investing more in the app.
Its music ambitions could ruffle feathers at record labels and publishers — unless it pays out. TikTok's app regularly sparks trends that help songs go viral, making it a favorite of marketers at major labels and independents. TikTok works closely with record labels and artists on promotional efforts like livestreamed concerts, in-person performances, and private listening parties with TikTok stars. Spotify has maintained a tenuous relationship with the labels over the years as it's sought to balance profit margins while splitting revenue with artists, labels, and publishers. Still, even as record labels and publishers push TikTok to pay more to music rights holders, they're investing more in the app.
Warner Music Group to Cut 4% of Workforce
  + stars: | 2023-03-29 | by ( Anne Steele | ) www.wsj.com   time to read: 1 min
Warner Music, the third-largest major music company, is allocating resources toward artist and songwriter development. Warner Music Group Corp. plans to layoff about 4% of its global workforce, according to a memo from new Chief Executive Robert Kyncl, citing the need to reposition the company toward technology. The job cuts mark the first major strategic move made by Mr. Kyncl, who joined the company in January after departing Alphabet Inc.’s YouTube as its business chief. About 270 jobs will be eliminated.
All of these promotional functions have benefited the music industry, boosting streams on platforms like Spotify or Apple Music and helping artists grow their fan bases. The company filed a US trademark application in May for a potential music-streaming product called "TikTok Music," Insider first reported. Licensing negotiations to either expand Resso or introduce TikTok Music into other markets are underway, a person with direct knowledge of the process told Insider. Licensing negotiations are nearly constant in the music industryByteDance and TikTok already have existing agreements in place with major record labels and publishers like Warner Music Group, Sony Music Entertainment, the National Music Publishers' Association, and ICE. Last quarter, YouTube's head of music wrote that the company paid out $6 billion to the music industry over a 12-month period.
In the last 18 months, at least nine top YouTube executives left and were replaced by longtime Googlers. "It's becoming very operationalized at YouTube," said one former YouTube executive. Google ad executive takeoverYouTube's chief business officer role has marked a significant shift toward the rising influence of Google's sales culture. 2019 is also when Google began keeping a closer reign on YouTube and started to stock it with Google ad executives. The point person for YouTube Originals, Susanne Daniels, who came from MTV, left YouTube in January, shortly before YouTube shut down its entire Originals content group.
YouTube remains the most popular video site among teens even as the company faces TikTok's rise. Areas like YouTube TV that once seemed expensive mistakes have become key parts of the business. Some longtime YouTube executives have stepped down and been replaced by Google ads executives. Yet the company faces unique threats. Other areas, like its YouTube TV cable bundle, started slowly but now are a major part of the broader media landscape.
Robert Kyncl said late last month that he would be leaving YouTube. Warner Music Group Corp. will name outgoing YouTube business chief Robert Kyncl as its next chief executive, according to a person familiar with the hiring, betting on a tech veteran as the industry expands into social media, gaming and the metaverse. Mr. Kyncl will replace Steve Cooper , who said he would be stepping down in 2023 after 11 years on the job as the music company’s longest-running CEO.
Robert Kyncl said late last month that he would be leaving YouTube. Warner Music Group named departing YouTube business chief Robert Kyncl as its next chief executive, betting on a tech veteran as the industry expands into social media, gaming and the metaverse. Mr. Kyncl will succeed Steve Cooper , who said he would be stepping down in 2023 after 11 years on the job as the music company’s longest-running CEO. The two men will serve as co-CEOs in January, and then Mr. Kyncl will take the position solely and assume Mr. Cooper’s board seat on Feb 1.
Warner Music names YouTube business head Kyncl as CEO
  + stars: | 2022-09-21 | by ( ) www.reuters.com   time to read: +1 min
Register now for FREE unlimited access to Reuters.com RegisterRobert Kyncl, chief business officer for YouTube, speaks during a keynote address at the 2016 CES trade show in Las Vegas, Nevada January 7, 2016. REUTERS/Steve MarcusSept 21 (Reuters) - Warner Music Group Corp (WMG.O) on Wednesday named Robert Kyncl as its chief executive officer, handing the reins to the outgoing YouTube business head as the record label looks to diversify its revenue streams. Kyncl will take over from Warner Music's longest-tenured Chief Executive Steve Cooper, who is set to leave the media company by the end of next year. Shares of Warner Music, the label behind artists such Ed Sheeran, Lizzo and Dua Lipa, have declined 40% this year and are trading around their 2020 initial public offering price. Register now for FREE unlimited access to Reuters.com RegisterReporting by Yuvraj Malik in Bengaluru; Editing by Shounak DasguptaOur Standards: The Thomson Reuters Trust Principles.
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